Instead, they are based on what you are actively searching for.
Just like Google, DuckDuckGo makes money by selling ads however, the key difference is the ads you are shown are not based on your previous search history (remember no tracking). The short answer is in a very similar way. I’m sure some of you are wondering – well that’s great and all, but if DuckDuckGo isn’t collecting all that creepy data then how do they make money? This is an excellent question. You were just searching for those shoes, how did they wind up on this site? Why does every site I visit know that I want to travel to Europe? The voice from the market is getting louder and louder – that’s creepy! This is the problem DuckDuckGo solves and this problem just so happens to be the only problem Google can’t solve. As their technology improves over time, the ads get creepier. They take this data and sell it to those that sell the stuff you are thinking about buying so they can put ads in front of you wherever you go. Your data, what you do on the web, the things you want to buy, etc. It’s by far their largest source of revenue for the whole company – you. Our first question is probably how did they do it? However, the second should be, what can we learn from them to enable our product businesses to be successful as well? Good news for you, is that we’re going to answer both.ĭuckDuckGo broke into a market that was all but won by designing their value proposition around the exact opposite of their largest competitor’s main revenue generator – they won’t track you. So we know that DuckDuckGo successfully broke into a market that was all but won by a dominant player. Combine that with privacy and user data bordering on the verge of crisis mode today, DuckDuckGo is well positioned to perform well into the future. However, unlike Google, DuckDuckGo doesn’t track your every move and sell that data to the highest bidder having you followed wherever you leave a digital footprint around the web. This is a myth and we’re going to talk about the product company DuckDuckGo to prove it.įor those that don’t know, DuckDuckGo is a search engine, just like Google. The misconception in product management is that fierce competition or one with seemingly high barriers to entry cannot be disrupted.
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